Mobile Apps & Mobility in Your Business
In this article you will learn how mobile apps and smartphone will help to expand your business visibility and increase revenue. Below are a list of benefits and the important role Mobile applications play in business and day to day life.
Number of smartphones and tablets are increasing
As the number of smartphones increasing, the online market becomes more important to have all merchandises and services available on the user’s finger tip. The evidence shows how mobile plays a big role in day to day life:
- There are now over 5.13 Billion mobile devices worldwide, – and is increasing
- This means that 66.53% of the world’s population have a mobile device About 39% of U.S. consumers are using their smartphones excessively
- There are 4.39 billion internet users in 2019, and increasing
- There are 3.48 billion social media users in 2019, and increasing m
- As of 2019, over 2 million apps are available for download on the Google Play store and 1.83 million apps are available on the Apple App Store.
The provided data depicts smartphone and tablet usage is rising and continues to affect the way businesses operate. Users more and more turning to their mobile devices to find information, explore, and shop. Therefore, it has become a necessity to have a solid and effective mobile application with responsive design and mobile-friendly website.
Number of Mobile Applications increasing
Business are exposed to numerous channels and variety of customers if you have a mobile presence and Mobile application to reach more customers via traditional brick and mortar stores . Your image, name and logo needs to be seen when customers scroll, unlock, and do while they shop and on the go. Mobile Applications becomes one of the requirements for business per data below:
- Mobile apps are expected to generate $189 billion in revenue by 2020.
- The Apple App Store has 2.2 million apps available for download.
- There are 2.8 million apps available for download on the Google Play Store.
- 21% of Millennial open an app 50+ times per day.
- 49% of people open an app 11+ times each day.
- 57% of all digital media usage comes from mobile apps.
- The average smartphone owner uses 30 apps each month.
The above facts depicts reasons why you should seriously consider investing in a mobile business app for your business which we break these reasons why in the categories below:
Mobile app makes it easier to promote your products (or services).
Companies with mobile apps make better impressions than those without one. Mobile apps bring a lot of information to your business about your customers and awareness to personalize and segment customer preferences . Examples are demographics, geographical locations, and buying behavior. More importantly, you can give a lot of information to your clients about your products and services such as news feeds, product specifications, new features, prices, promotions and special rates. A mobile application will make your business stand out, and frequent updates help develop customer interest in your products. It will also help you save money and effort in other types of promotional techniques, such as advertisements in newspapers and billboards.
An App will help to connect and engage with your customers in real time
Businesses have the opportunity to interact with their customers in real time with Mobile app. If offering a promotion or just a customer opinion poll, a mobile app will engage your customers, which in theory means they’re going to pay for your products. A good business never end buyer-seller relationships immediately after purchase; for a business to run well, the customer needs to be given a chance to voice their opinion and provide continuous feedback about their experience.
An App will allow customers provide feedback and voice their opinion
Many times customers want to voice their opinion and provide feedback whether is a review, a suggestion, or dissatisfaction on product or services. Successful business relationship is a continuous process should not end immediately after purchase; A Mobile apps allow your customers to say what they want;
Providing feedback also helps you improvise. The realtime chat, as a part of your mobile application gives real-time feedback from customers where you can spot what is hot and what is not. Then, businesses will focus on what your customers like most.
You can get your business analytics more easily.
A successful mobile application development should be based on analytics. Mobile users have tendency for immediate insight into their mobile but there will time where context and real-time data triggers buying decision-making and allows companies to present brand consistency across devices. On the other hand, enterprises need immediate data from a wide array of end points in order to design processes based on big data and analytics. An example of this analytics is demonstrated in Supply-Chain-Management business where providing insight from IoT provides insight into business by analyzing data from all interconnected devices (IoT) in real time to make a fast decision with quick response in real time using Mobile devices and applications.
Mobile Applications are excellent and effective marketing tool
In today’s business world digital marketing is a requirement to advertise your products and services to your consumers directly from Mobile app in addition to websites. Advertisements are developed and published digitally based on environment, climate, physical locations or even current health situation of users. This visibility to wider users and instant advertisement makes buying decisions and selling products easier and faster. In addition, users will have instant access to product descriptions and reviews.
Build Brand Recognition
Mobile applications enhance new or existing brand’s recognition. Using an app with likable features will mesmerize and segment your audiences instead of posting it on an expensive billboard or paper advertisement. In many cases, After not all users pays attention to marketing papers or heeds the messages displayed on billboards.
Another way of brand recognition is to get clients involved in your app regularly. The more often they interact with it, the more they will actually like the products or services it sells. This rule of thumb in advertising is called effective frequency. It states that if customers see the brand more than 20 times, then it is truly noticed.
These days, mobile apps come with a sharing option where users can share your communication with their friends. It is like a friend telling you about a great service or product he or she bought somewhere. Studies indicate that referrals and third-party sales are among the most valuable marketing strategies.
Offers an increase return on investment
ROI baseline on Mobile apps calculated by user acquisition cost, user retention rate, percent of new leads and revenue directly from the app. Mobile apps maximize number of users you by knowing and segmenting your current user base. In addition, businesses will have valuable knowledge about how new users and loyal customers are finding the app by tracking the performance of the marketing campaigns and increase efforts towards those that are successful.
In addition, another factor is Increase conversions by applying reliable method to give time-sensitive discounts or offers regularly to mobile users that they could not get from others.
Conclusion:
Reports and data shows most business ushered in a Mobile technology . All things including services, products, and even supplies require hand-held devices like mobiles, tablets and phablets. Mobile applications provides visibility of your brand, product, and serious instantly and on demand for appropriate users anywhere anytime. By using Mobile applications, business successfully increasing number of users where in turn increasing conversion rates. Study shows that over 60% of users prefer mobile apps over mobile-sites to purchase online. Now, if you are into a business which deals with selling products and services, then owning an application is far more beneficial then a responsive website.